Adda52 has launched the new digital ad campaign ‘Khud Khelo Khud Jeeto’ to entice its audience to choose poker as their mind sport. In this latest campaign, Adda52 has roped prominent OTT celebrity ‘Jatin Sarna’ aka ‘Bunty’ from Sacred Games, as the protagonist highlighting the benefits of playing poker. The campaign encourages players to focus on their own skills while playing rather than depending on others.
Featuring the popular Jatin Sarna, this video highlights the hassles that come while playing other real money games, where you depend on others to win. The video showcases a young guy glued onto his phone–trying to figure out who can win it for him. Being frustrated, he finds himself in a cricket player’s flea market–ultimately gives up and seeks guidance from ‘Bunty Bhai’, who on the other hand is seen having a pleasant online gaming experience. Flaunting his sweep win of four lakh rupees by playing poker hassle-free, with no chaos of creating a team–the protagonist advises to play and win with your own skills in the game – Khud Khelo Khud Jeeto.
Speaking on the new ad-campaign launch, Adda52 brand head Siddharth Kothari said, “Through this digital campaign, we want to bring about a change in people’s mindset and encourage them to play poker. The ad highlights how your decisions play a critical role in your success. It is a skilled-based sport which helps the player to try various strategies throughout the game. We aim to spread awareness and change the perception about poker in the society and position Adda52 as the platform for all this thrilling experience.”
Commenting on his association with Adda52, popular OTT actor Jatin Sarna said, “I am delighted to collaborate with Adda52 and be a part of the ongoing campaign. Playing ‘Bunty Bhai took me back to the good old days of shooting for Sacred Games! I got excited by the idea of poker, like it is mostly played by a very small segment in the country right now. I want the game to reach out to the masses, so that everyone can showcase their skills and win, which is what we have tried to communicate through the ad as well.
Leaving no stone unturned to amplify the campaign, the brand has launched it across its social media channels and has roped in recognized actors like Jatin Sarna to resonate with its target audience and deliver its brand narrative. Adda52 continues to innovate unconventional campaigns to strike a chord with its audience. The ad campaign can be viewed here: