2010-02-03 08:01 by Chaitra Shetty
Studio 18 has tied up with Czech Republic based ZENTITY, the makers iPhone game 'Touch Carrom', to promote their upcoming release, 'Striker'. 'Touch Carrom' brings the favorite Indian carrom board game to the iPhone and iPod Touch. The game controls give the players very realistic game play and brings the most realistic physics, sounds and game play of any Carrom game. The game can be played single player as well as multi player and has two modes namely quick board mode and full match mode.
Abhishek Balaria, Founder, ZENTITY said, "This is an exciting partnership, which helps us to bring a world class gaming experience to traditional Indian games. This is the first integrated movie and gaming experience and we believe that it will be an important trend. 'Touch Carrom' has been available on the App Store since Nov 2009 and has garnered good response from the US and Canadian markets along with Kuwait, Saudi Arabia, Singapore and India."
'Striker' top lines Siddharth (of Rang De Basanti fame), a young carrom champ who is forced to give up the game to pursue other ambitions abroad. Destiny and circumstances bring him back to the game to earn money. The 'Striker' version of Touch Carron was launched recently and has the theme of the film integrated in it. It is a special free update to 'Touch Carrom' available world-wide through Apple's App Store. The game requires iPhone or iPod Touch version 2.0 or later (iPhone 3G, 3GS and iPod 3rd Gen tested). 'Touch Carrom' is priced at USD 0.99 as a limited offer and is available worldwide exclusively through the App Store in the Games category.
Commented Hemant Bhardwaj, SVP, Intl. Business, Studio18, "Looking for innovative and high impact ideas to create interest around over movies, 'Touch Carrom' perfectly fit the bill for 'Striker'." 'Striker' comes from Chandan Arora, the director of Main, Meri Patni Aur Woh and Main Madhuri Dixit Banna Chahti Hoon. It releases in Indian theaters on 5 February, 2010 and will be the first Indian feature to premiere internationally on YouTube (www.youtube.com/studio18) day and date with its Indian release.
'Touch Carrom': 'Striker' Edition - http://touchcarrom.com Purchase and Download: http://itunes.apple.com/app/touchcarrom/id337993724?mt=8
ZENTITY is a development and consulting company based in Prague, Czech Republic. The company operates in two major areas, mobile application development/marketing and telecommunication systems consulting. The company also has other games in development. Though, currently focused on iPhone development only, the company will soon start porting/developing games for Android as well.