As a billion population in India stands at the threshold of Telecom revolution- The third generation technology (3G), experts from telecommunications industry from across the country will gather at a conference organized by Indian Merchants’ Chamber to discuss the “Impact of 3G & BWA on Mobile VAS” on 28^th May, 2010 in Mumbai.

Organized by IMC, the conference will highlight key topics of importance for the Mobile value added services in India and how 3G will open the door to innovative value added services which will bring everything to just one convergent device. The conference will be a host to various 3G applications in India and the role of Handset Manufacturers to complete the Ecosystem of being ready for 3G. Moreover discussion will also revolve around the 3G value proposition for the operator and the expectations of the content developers from 3G. 

The spotlight will also be on the mobile TV services as well as the impact of 3G on mobile gaming and streamlining of innovative ideas to create casual gamers. The conference will address the topic on the evolution, challenges, opportunities, and trends in Mobile Value Added Services (MVAS).

“3G is bringing a technology revolution in the country which will change the future of telecommunications in India. According to various estimates, the number of mobile handsets users will reach nearly 800 million in next 4 years, and 3G will change the way we communicate. With the mobile value added services (VAS) market pegged at around $45 billion, the latest trends which are currently doing the rounds are 3G spectrum which is going to create a paradigm shift in the VAS market in India. With the onset of 3G technology, there will be high data transfer rates over longer distances, efficient bandwidth use, map and positioning services and multiplayer gaming, said  Nitish Mittersain, Chairman, IMC Mobile Committee and CEO, Nazara Technologies. 

 Gul Kripalani, President, IMC said, “After 2G, 2.5G, GSM and CDMA, it is now 3G, which is expected to bring changes the way people communicate. After 132 countries across the world, 3G is and it is now set to revolutionize mobile communications by introducing high speed connectivity and infotainment to Indians. Besides, 3G will further improve the level of tele-density and broadband penetration which will in turn have a direct effect on the overall economic growth of the county”.

The Conference will be addressed by a distinguished host of speakers who have been extremely successful in implementing Mobile VAS in their organizations will be sharing the benefits they have got out of implementing Mobile VAS and their expertise in Mobile VAS Strategies.

Some renowned names include,  Peeyush Agrawal, CGM, MTNL,  Karthik Ananth, Director – Market Expansion, Zinnov Management Consulting Pvt. Ltd,  Samir Bangara, COO, Indiagames,  Rajjat Barjatya, MD & CEO, Rajshri Media (P) Ltd.,  Salil Bhargava, CEO, Jump Games,  Sujata Dev, MD, Times Broadband,  Arvind Dwivedi, On-Mobile,  Rajesh Gandhi, Director-VAS, Tata Teleservices Limited,  Sandeep Goel, Sr. Manager - Marketing, Ericsson India Pvt. Ltd.,  Rohit Gupta, Vice President, Tata Teleservices Limited,  Rajeev Hiranandani, Mobile2Win,  Manish Kasliwal, Head Strategic Marketing, L&T Infotech Limited,  Dippak Khurana, Founder, Vserv, Dr. Pankaj Kumar, Chairman, Geodesic,  Nitish Mittersain, CEO, Nazara Technologies Pvt. Ltd.,  Taron Mohan, CEO, Mobisoft Telesolutions Pvt Ltd.,  Vijay Mukhi, Co-Chairman, Mobile VAS Committee,  Balu Rajagopal, CPO, Above-inc,  Niyati Shah, CEO, Shotformats,  Satish Tembad, CTO, Above-inc,  N.K. Yadav, Sr. Dy. Director General, BSNL

More info on the same is available here http://www.imcnet.org/mailimages/mobilevas2010.htm