2010-01-11 06:47 by Gaming Xpress Team
Big Fish Games, the multi-platform developer, publisher and distributor of casual games, and PlayFirst, a leader in interactive entertainment for women, have entered into a multi-year affiliate agreement that expands their existing strategic partnership. The new agreement increases Big Fish Games' online presence, Big Fish Games will power PlayFirst's distribution portal, providing e-commerce and customer support services. PlayFirst will gain access to the Big Fish Games catalog of more than 2,500 games, including award-winning franchises such as Mystery Case Files, Hidden Expedition and Drawn.
"We have an excellent relationship with PlayFirst - one cultivated over several years of partnership," said Jeremy Lewis, Big Fish Games president and chief executive officer. "PlayFirst is very successful in developing brand loyalty, thanks to their strong portfolio of award-winning, engaging games, including the Diner Dash, Chocolatier and Dream Chronicles series. We look forward to generating a greater lifetime value for PlayFirst's online traffic though superior customer retention and data-driven merchandising of our vast catalog of content."
"We are excited to work with Big Fish Games because of their phenomenal track-record and relentless dedication to delivering a great customer experience," said Mari Baker, PlayFirst president and chief executive officer. "This agreement allows us to focus on continuing to develop and publish best-selling games while at the same time creating a better experience for our customers on PlayFirst.com."
This new agreement strengthens the companies' existing relationship in which Big Fish Games has exclusivity as PlayFirst's third-party launch partner, giving customers of PlayFirst and Big Fish Games first access to all PlayFirst original titles.